How many diets have you been on in the past? And how many times do you think you’ve failed on a diet?
Here’s the good news! You didn’t fail. And here’s why.
Whatever diet you have tried didn’t address the reasons why you have gained weight. And a diet alone can’t address those reasons.
This is because the reasons why you have an issue with the type of food and amount of food you eat is stored in the subconscious part of your mind.

Reasons why people overeat
- Stress
- Imprints installed at a young age
- Emotions – sadness, anger, happiness, boredom
- Mindless eating
We weren’t born with any of the above behaviours. You learned these behaviours. You weren’t born with the desire to eat too much. Consider a baby – a baby feeds until it is full and it automatically stops eating. Somewhere along the line we lost that.
Let’s discuss.
Stress: As a child you may have seen one of your parents eat when they were feeling stressed and you learned this from them.
Imprints: Have you heard of the “clean plate club”? If your parents insisted that you eat everything on your plate before you could have dessert. Or they gave you a guilt trip that there were children starving in some far off country. And now as an adult, you can’t stand the idea of leaving food on your plate and you might even finish what your children leave behind.
Emotions: When you were a child and hurt yourself or felt bad did an adult in your life give you a sweet treat to make you feel better?
Mindless Eating: If your family had a television on during meal times, you may now watch TV in front of the tv. My father had the habit of reading while he ate his meals. And for many years when I ate alone I read while eating a meal.
Why diets fail
As I said above, the reasons why we have these habits are stored in your subconscious mind. Your subconscious mind is like a huge database. Every experience – positive and negative – you’ve ever had is stored here. These experiences form our habits, feelings and beliefs. And our subconscious doesn’t like to make change.
You may make the conscious decision to lose “X” number of pounds. However, your conscious mind only holds about 7 to 9 pieces of information at a time. Your willpower is in the conscious part of your mind.
Here’s an example. You decide that you are going to make good food choices. Then you have a bad morning at work and go to lunch and your intention to make good food choices goes out the window when you get to the restaurant and you decide to have a really high calorie meal.
What can be learned can be unlearned and diets don’t have to fail
In hypnosis we can change the programming in the subconscious to bring negative habits, beliefs and feelings to a positive and better choices can be made.
Do you want to learn more?
Book a free inquiry call to determine if hypnosis is right for you. It could be the 20 minutes that changes your life!